Mobile Application Localisation

Don’t limit your mobile app to just one market. With Mobile Application localisation you can enable your app sales to increase by widening the amount of mobile users who can find and download your application through the various mobile markets; Apple’s App Store, Google Play and the Windows Store.

The Importance of Mobile App Localisation

In the world there are over 7 billion mobile subscriptions which amount to 95% of the world’s population. With more than half (52%) of the world’s mobile subscribers in Asia with the second largest coming from Africa and the Middle East. It would be detrimental to not allow your app to be accessible to these international huge markets.

At Word360, we will help you successfully tap into these markets using our experienced knowledge and understanding to localise your app for any selected market you choose.

128% increase
in downloads by localising your mobile application.

The Impact of App Translations

Prepare your App for Localisation

A common term which sits behind localisation is internationalisation and it is a foundation for localisation to happen more effectively later on.

When you internationalise you are preparing your app to be localised by breaking away the main core components from the parts which are not specific to country, locale, language or culture. From here the mobile app can then be localised into market because the language or cultural specific parts of the app are exposed and easily tweaked away from the core code.

So when creating or updating your mobile application, remember to think how you can internationalise it for the future when you choose to localise and bring your app global. Speak to one of our project managers on how best you can integrate this into your software plans and how we can support your mobile application localisation.

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Types of Mobile App

  • Native Mobile App

    These applications are downloaded through the app stores and usually sit within the phone though an icon. They are developed directly for one platform and have full advantage of the phones features.

  • Website Mobile App

    These applications are not truly applications for mobile like native apps. They are websites that are built to look like an mobile app with the opportunity to add a link to your home screen. As a website it has all the usual features which can be rendered in browser.

  • Hybrid Mobile Apps

    Hybrid applications are part native app and part web app. They sit within their respected app store and can take advantage of the phone’s functionalities. HTML is rendered through a built in web browser which acts as a wrap for existing web pages to be used within the app. Hybrid apps are normally cross platform compatible.

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