You only get one chance at a first impression….
Consider the time it took to create your local marketing collateral to ensure it appealed to your target market. It is just as important to take time to consider your international audience and understand their needs.
Marketing translation is very different to other kinds of translation such as technical, legal or medical. Creating global marketing campaigns requires significant insight into the culture and local cutoms for a region. It is therefore important to consider all aspects of international marketing from advertising, PR, branding, collateral to digital services such as online advertising (PPC), Search Engine Optimisation (SEO) and desktop publishing design work.
We work with in house marketing teams and agencies to maintain brand consistency across your marcoms and to ensure your message is not lost in translation.
56.2% of consumers said that the ability to obtain information in their own language is more important than price
Source: Common Sense Advisory, 2012
Direct word translation is not normally the final step in most creative industries such as Marketing and communications. Translating just the words don’t keep the nuisances of the original language when reworded into a different one.
This is where Localisation comes in and requires an experts gaze to combine the original languages wordplay, jokes and colloquialisms to the target markets cultural understanding of those words. Sometimes this also means changing sentences or removing them to preserve the message and make your brand compatible across cultures.
We ensure this primary form of marketing conveys the essance, tone and context of your brand message accurately.
Our Multilingual SEO service will help you improve your rankings on search engines and help increase your conversions, whether it be more leads, newsletter signs up or purchases.
Write your content in the way your target market understands. Instead of translating previous copy, will will create bespoke, relevant content, saving time and money on translation and localisation.
Not sure if a territory is the right fit for your business or how you can penetrate it? Our market research service will help you gain valuable insight into the countries you wish to market to.
We understand the need for the highest quality when it comes to selling your product or service internationally. Translation, proofreading, typesetting and art work checking comes as standard with out Marketing translation services.
With BS EN ISO: 9001 certification we can assure an internationally recognised standard of service and our project managers will be with you at every step of the projects to make sure it meets your requirements, deadlines and budget.