Cosmetics: Reaching Global Markets

Localising your product helps you reach a wider audience base. Increases your reach, sales and brand reputation. Another important feature is that it helps with compliance with local regulations. 

For example, Netflix has seen a 20% increase in viewership in markets where its content has been localised. IKEA has seen a 15% increase in online sales in markets where its website has been localised and Google has seen a 10% increase in search engine queries from markets where its search engine has been localised.

So, effective translation and localisation is your key to success, as it’s appealing to new consumers overseas.

In this whitepaper, we cover everything you need to consider when considering entering a new market, the rise of the Asian beauty industry including Localisation vs Translation, the cost of localisation failures, and how to build a localisation strategy.

Quote from the toolkit

“Household names including L’Oréal and Estée Lauder have created products specifically for the Asian market in recent years, which feature unique textures and ingredients that can better cater to the tastes of Asian consumers. Estée Lauder’s marketing team have gone a step further even and created a dedicated brand for the Asian market, Osaio.”