Who is Charlotte Tilbury?
In 2013, British celebrity makeup artist Charlotte Tilbury founded her own beauty and makeup brand. Her now award-winning products have been sold in luxury department stores such as Selfridges, Harrods, and Harvey Nichols.
The Charlotte Tilbury brand boasts global standalone stores in London, Los Angeles, Hong Kong, Dubai, and Abu Dhabi, just to name a few. It maintains an online presence in over 70 countries around the world, and also helps to develop new professional makeup artists.
As a growing global brand, Charlotte Tilbury often has a high number of concurrent and time sensitive projects in an industry with very high levels of regulation. This means they needed:
- Translations produced accurately, at speed, and in multiple languages at once
- Awareness of packaging size constraints
- Localisation of their iconic and distinct tone-of-voice with specific colloquialisations and product names
- Awareness of the strict cosmetics regulatory environments around the world
For the past 5 years, Charlotte Tilbury has used Word360’s translation services, and has benefited from a streamlined, turnkey service.
Working with a wide range of individuals from Chinese-based regulatory consultants to product development teams in the UK, our services have allowed for the seamless conversion of marketing and regulatory materials with rapid turnaround.
Arguably the main benefit for Charlotte Tilbury on this occasion was the ability of our services to increase its speed to market, without compromising on the quality of translations.
Our blend of translation memory software and expert human translators has meant that cost efficiencies have been maintained throughout the 5 years, even for more challenging languages such as Danish, Norwegian and Swedish.