Who is DPD?
Dynamic Parcel Distribution (DPD) was formed in 1999, and operates on a truly global scale, active on almost every continent. It delivers some 5.2 million parcels everyday via a workforce of 48,000 people.
Now, it is Europe’s second largest parcel delivery network, making huge leaps towards sustainability and investing heavily in green development as well as working on reducing plastic waste in their supply chain.
DPD approached us with a few primary needs:
- To launch a new localised website and delivery tracking portal for the Estonian market
- Localise web content to a series of complex Scandinavian languages including Norweigan and Finnish
- DPD wanted to preserve the tags and codes within the source file to ensure that the translated content could be easily transposed
- To adhere to a strict budget for the project
DPD required a technically astute team of localisation experts who were not only experienced in the languages in question but also in manipulating content to produce the best end result.
A key challenge to overcome would be the length and presentation of different languages, especially in the case of languages that read right to left, as opposed to left to right.
As well as this, content to be translated would be provided in a hugely varied range of formats, from Word documents to .xml files exported directly from their English language site. This presented an additional challenge as tags and codes would need to be preserved across translated documents, as well as assuring that content broken by code were error free and accurately translated.
In the wake of the project, DPD’s new content, including their new website and delivery tracking portal, has launched successfully across 14 new countries.
By splitting content localisation across different specialist translation teams with effective project management, and utilising advanced computer aided translation (CAT) tools, all content was produced on time and to an exceptional standard.
DPD has had positive feedback on the new content from their in-country agents, demonstrating effective and thorough localisation.