Who is Hurraw!?
In 2010, Hurraw! launched its colourful line of premium, all natural, vegan lip balms. Based in New York, they focus on products that are high quality and cruelty free.
Hurraw! produces more than 20 flavours at their own production facility, where all balms are hand-poured and certified by the Vegan Society.
After domestic success, Hurraw! was looking to international markets to allow them to continue to expand. They approached Word360 with the need to translate a full suite of materials, including directions for use, POS collateral, labelling and other marketing and advertising content.
Operating in a highly regulated industry, they needed a partner who was able to:
- Accurately and efficiently translate a wide variety of content
- Retain a consistent brand and tone-of-voice across multiple languages
- Ensure all translations met regulatory and legislative standards
Additionally, as is fundamental to most packaging design, all text would need to fit within the confines of the design. This is a greater challenge when working across different languages where words can expand or contract. For example, German words can be over 30% longer than English equivalents.
Benefits at a glance
Translated into 15 languages across 20 countries
Full regulatory compliance in packaging and labelling e.g the UK Cosmetics Regulations
Accommodated for all spatial requirements
Complete design services and print-ready packaging
On-demand translation with same-day turnaround
Dedicated, sector-specialist project manager and linguists
Branding and tone-of-voice transcreated and localised across 20 countries
Download the full case study
Learn how we have been able to offer expert advice and support to allow Hurraw! to enter new markets with confidence.