Who is Milk Makeup?
Founded in downtown New York City, Milk Makeup specialises in “good ingredients + epic payoff”. At their creative studio, they design and develop their range of cruelty-free, paraben-free, and vegan cosmetics.
The brainchild of cofounder Mazdack Rassi, product developer and COO Dianna Ruth, and seasoned Milk Girl and creative director Georgie Greville, Milk Makeup believes that personal style and experimentation are the ultimate forms of expression.
As a domestically successful and growing makeup brand, Milk Makeup wanted to expand its presence to global markets. In order to achieve this, they needed a number of assurances before proceeding with a cosmetics translation service:
- The ability to maintain brand identity across markets through translation and localisation
- Translation of technical information such as product labels, warnings, and DFUs
- The resources to enter multiple markets at once
- A translation and localisation strategy based on what Milk Makeup wanted to achieve
In essence, Milk Makeup required a translation partner capable of consulting with them about their ambitions, and then actioning a plan that enabled them to achieve the growth they wanted while preserving brand identity and regulatory compliance.
By using our expert translation and localisation services as well as our audio-visual capabilities, Milk Makeup has been able to enter 13 new markets all with their brand and budgetary constraints in-mind.
We made use of our existing cosmetics industry expertise to deliver efficient translation solutions, orientated around intelligent services such as time-saving style sheets and computer aided translation (CAT) tools.
We created a master sheet for the client, with all of their labelling translations across 13 languages in one place for ease of use. Additionally, we built a glossary of translated terms in all 13 languages. This was done with the intention of creating valuable, long-term tools for Milk Makeup, creating further time and cost efficiencies in the future.