Who is Milk Makeup?
Founded in downtown New York City, Milk Makeup specialises in “good ingredients + epic payoff”. At their creative studio, they design and develop their range of cruelty-free, paraben-free, and vegan cosmetics.
The brainchild of cofounder Mazdack Rassi, product developer and COO Dianna Ruth, and seasoned Milk Girl and creative director Georgie Greville, Milk Makeup believes that personal style and experimentation are the ultimate forms of expression.
As a domestically successful and growing makeup brand, Milk Makeup wanted to expand its presence to global markets. In order to achieve this, they needed a number of assurances before proceeding with a cosmetics translation service:
- The ability to maintain brand identity across markets through translation and localisation
- Translation of technical information such as product labels, warnings, and DFUs
- The resources to enter multiple markets at once
- A translation and localisation strategy based on what Milk Makeup wanted to achieve
In essence, Milk Makeup required a translation partner capable of consulting with them about their ambitions, and then actioning a plan that enabled them to achieve the growth they wanted while preserving brand identity and regulatory compliance.
Benefits at a glance
Translation, localisation, and audio-visual services all in one place
Content translated across 13 languages simultaneously
Solution tailored to the client’s ambitions through a consultative approach
Created bespoke language tools for added long-term value
Used CAT tools for time and cost efficiencies
Regulatory compliance ensured across 13 new markets
Brand identity and tone-of-voice preserved and localised throughout
Download the full case study
Download the case study and read how Milk Makeup has been able to enter 13 new markets all with their brand and budgetary constraints in-mind.